B2B Marketing Manager, Digital Studios

Description

We are looking for B2B Marketing Manager to take responsibility of developing and executing marketing strategies to create awareness and drive adoption of the company's 3D content upload and visualization capabilities among target enterprise customers. This role will work closely with the Visual Innovation Services team to enhance the end-customer experience and showcase the benefits of uploading 3D product content. If you have experience in product or service marketing with analytical, data driven approach, this is a great role for you.

Key job responsibilities

• Develop and implement targeted B2B marketing campaigns to promote the company's 3D content upload and visualization offerings to Selling Partners
• Collaborate with Product Managers to understand customer pain points, use cases, and requirements for 3D content management and visualization
• Create compelling messaging, content, and assets (e.g. whitepapers, case studies, demo videos) to educate and persuade B2B customers on the value proposition
• Manage marketing channels such as email, web, social media, events, and partnerships to reach and engage enterprise decision-makers
• Track and analyze marketing campaign performance, customer engagement, and pipeline impact to optimize strategies
• Stay up-to-date on industry trends, competitor activity, and customer needs to inform the marketing approach
• Work cross-functionally with sales, product, and customer success teams to align on go-to-market plans
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About The Team

About the team: Amazon Imaging is building one of the world's best online shopping experience through photography, video, 3D, graphic design, and usability design enabling millions of customers to make more informed purchasing decisions. Imaging at Amazon is a large and fast-growing network of teams located throughout North America, Europe, and Asia, focusing on fashion and product photography, photo retouching, graphic design, video and CGI production, automated image acquisition, and image support services. Amazon is continually innovating and setting new industry standards for showcasing tens of millions of products across multiple global marketplaces. Amazon is obsessed with innovating on behalf of its customers, and continually push beyond the boundaries of traditional e-commerce photography and videography.

Basic Qualifications

• 3+ years of digital advertising and client facing roles experience
• Experience analyzing data and best practices to assess performance drivers
• Experience with annual brand and media planning
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Preferred Qualifications

• Experience in e-commerce or online advertising
• Experience in omni-channel marketing, search engine marketing or search engine optimization
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