(B2B) Content & Strategy Lead

Role Overview: As a Content & Strategy Lead at Pixelo, you will be responsible for driving the content vision, shaping the brand narrative, and leading content marketing initiatives end-to-end. Your role will involve developing and owning the company's holistic content strategy aligned with growth, demand generation, and brand objectives. You will manage and mentor content teams and freelancers, oversee the creation of SEO-driven content, collaborate with cross-functional teams, track content performance, maintain brand voice and quality, and lead thought leadership initiatives. Key Responsibilities: - Develop and own the company's holistic content strategy - Manage and mentor content teams and freelancers - Oversee creation of SEO-driven content (blogs, case studies, landing pages, etc.) - Collaborate with SEO, Product, Design, and Marketing teams - Track content performance and optimize for traffic, engagement & conversions - Maintain brand voice and editorial quality - Lead thought leadership initiatives Preferred Experience: - Strong experience working with B2B SaaS companies or B2B digital marketing agencies - Understanding of SaaS buyer journeys, ICPs, personas, and GTM motions - Proven experience leading content and strategy functions - Exposure to AI content tools (ChatGPT, Jasper, SurferSEO, etc.) - Strong knowledge of SEO, analytics, keyword research, and content optimization Qualifications: - 3-5 years of experience in content writing, content strategy, or content marketing - Demonstrated experience in leading teams and driving content strategy end-to-end - Exceptional writing, editing, and storytelling skills - Familiarity with tools such as SEMrush, Ahrefs, GA4, WordPress, HubSpot, Notion, etc. - Strong analytical mindset with the ability to translate data into strategy - Ability to manage multiple projects in a fast-paced, deadline-driven environment (Note: No additional details about the company were provided in the job description),