AVP / VP Digital Marketing

As the Head of Marketing, you will be responsible for leading and managing a team to execute successful paid marketing campaigns. Your role will involve utilizing your strong knowledge of Web Analytics and Google AdWords to drive marketing strategies and achieve business goals. Additionally, you will leverage your experience with CRM software to enhance customer relationships and optimize marketing efforts. Key Responsibilities: - Lead and manage a marketing team to develop and implement effective paid marketing campaigns - Utilize Web Analytics and Google AdWords to analyze campaign performance and make data-driven decisions - Implement and maintain CRM software to improve customer engagement and retention - Set and prioritize goals for the marketing team, ensuring alignment with overall business objectives - Utilize your analytical skills to evaluate marketing strategies and identify areas for improvement Qualifications Required: - Proven work experience as Head of Marketing or Team Lead/Manager in a similar role - Demonstrated experience in running successful paid marketing campaigns - Strong knowledge of Web Analytics and Google AdWords - Experience with CRM software - Leadership skills with the ability to set and prioritize goals - Analytical mindset to drive data-driven marketing decisions,