Associate Vice President (Digital Creative Strategist)

Role Overview: You will be responsible for creating and implementing a robust digital roadmap for clients with traditionally offline brands. Your role will involve showcasing the potential of digital marketing beyond social media and collaborations. As a strategic thinker, you will drive content strategies and collaborative approaches to enhance customer journeys and convert engagement into measurable results. Key Responsibilities: - Build customized digital roadmaps for each client, shifting from traditional to digital-first marketing strategies. - Educate clients on the power of digital marketing, emphasizing comprehensive content and collaboration strategies over basic social media tactics. - Develop and execute creative content strategies aligned with clients" brand objectives to boost engagement. - Facilitate collaborations between brands and digital influencers, media, and other stakeholders to elevate brand visibility. - Analyze customer journeys, pinpoint key touchpoints, and identify opportunities for digital engagement. - Devise strategies to improve customer experiences and increase conversions through personalized digital interactions. - Collaborate with business operations to tackle customer and brand challenges effectively. - Employ creative problem-solving to devise innovative digital solutions that bolster brand building and customer retention. - Lead and mentor a team of account managers, fostering a culture of creativity and digital innovation. - Establish clear KPIs and objectives for digital campaigns and initiatives. - Regularly evaluate and report on the performance of digital strategies, offering insights and recommendations for ongoing enhancement. Qualifications: - Demonstrated experience in digital marketing and account management, with a comprehensive understanding of traditional and digital marketing landscapes. - Strong creative and strategic thinking abilities to translate complex concepts into actionable strategies. - Excellent communication and collaboration skills to work efficiently with cross-functional teams and clients. - Profound knowledge of customer journeys, digital content strategies, and brand development. - Innovative mindset with a commitment to utilizing digital technologies for business problem-solving. Key Attributes: - Visionary thinker with a digital-first approach. - Creative and strategically adept at generating innovative ideas and solutions. - Strong advocate for the impact of digital marketing. - Results-oriented focus on driving customer engagement and brand growth.,