Associate Relationship Manager-LAP

Job Purpose :

The role entails deepening relationships with Rural Banking accounts and ensuring best in-class service to the customers. The role bearer has a responsibility to identify mortgage needs of customers and provide appropriate lending solutions ( Loan Against Property) . The role bearer is responsible for driving client acquisition, building household level customer relationships and capitalizing on lifetime value in each relationship to achieve larger organizational goals.

Roles & Responsibilities:

• Assess and evaluate the client needs and generate new sources of revenue by leveraging cross sell opportunities as per their lifestyle, risk profiling and requirements.
• Contribute to penetration of mortgage business in Rural markets through lead generations and account opening as per needs of customer 
• Spearhead mapping of detailed household needs based on direct customer interactions 
• Conduct end-user checks as specified post disbursal of loans while achieving monthly and annual group loan booking targets 
• Achieve individual and branch sales goals through new business sales, referrals and retention of account relationship and maintain high collections efficiency
• Lead preparation of quality documentation of loans to ensure minimum queries / rejections from Operations / Credit teams
• Coordinate with operations officer to ensure timely and accurate data entry
• Ensure compliance as per the bank requirements

Secondary Responsibilities:

- Recommend process changes in order to improve service efficiency and quality across the branch network 
- Provide support for implementation of livelihood advancement and community development initiatives.

Key Success Metrics:

Customer Acquisition targets, Cross sell targets