Associate Regional Manager-Direct Marketing

10 - 20 years

15 - 25 Lacs

Posted:1 day ago| Platform: Naukri logo

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Work Mode

Work from Office

Job Type

Full Time

Job Description

  • Business Planning & Execution:

    • Drive WRP and VonB targets across branches of both models
    • Monitor productivity per BM and ensure activation as per goal sheets
  • Recruitment & Onboarding:

    • Support hiring of high-performing BMs for Model 1 and Model 2
  • Performance Management:

    • Review KPIs for BMs and FLS teams
    • Implement corrective actions for underperforming branches
  • Training & Development:

    • Ensure BMs and FLS complete mandatory training modules
  • Quality, Compliance & Governance:

    • Maintain persistency standards (>90%)
    • Ensure adherence to lead management protocols in Model 2
  • Market Intelligence:

    • Track competitor initiatives and share insights with Zonal Manager
  • Career progression through successful geographical expansion

Key Performance Indicators (KPIs)

  • WRP targets
  • Branch productivity
  • Activation Rate
  • Persistency
  • Geographical expansion of business
  • Recruitment Quality and Retention

Qualifications & Experience

  • Graduate and above; Age 30+
  • Minimum 510 years in Life Insurance Sales with multi-branch management experience
  • Strong leadership and analytical skills

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