Associate Product Manager

Position Overview

As Associate Manager, Product Marketing and Growth Operations, you will be responsible for driving program growth and optimizing marketing and operational processes. You will contribute to product positioning, go-to-market strategies, and marketing campaign execution. This role requires a blend of analytical, marketing, and operational skills, with high visibility and interaction with cross-functional teams.

Key Responsibilities

Product Positioning and Go-to-Market:

• Assist in developing and executing go-to-market (GTM) plans for program launches, ensuring effective positioning and messaging.
• Contribute to the development of compelling product positioning, webpages, and marketing assets that drive product adoption and growth.
• Ensure product messaging is accurately reflected on the website and in marketing materials.

Cross-Functional Collaboration and Operations:

• Collaborate with product owners, category heads, curriculum developers, website developers, and marketing teams to ensure smooth execution of program initiatives.
• Support the coordination of new program launches, curriculum updates, website updates, and marketing campaigns.
• Contribute to the configuration of programs using Simplilearns shop management tools and the management of program assets.

Growth Strategy and Execution:

• Support the development and execution of growth strategies to drive user acquisition, program enrolment, and revenue.
• Collaborate with marketing teams to execute marketing campaigns across various channels.
• Create ad copies for courses, incorporating relevant keywords and SEO considerations.

Marketing and Funnel Optimization:

• Analyse marketing funnel performance, identify areas for improvement, and recommend optimization strategies.
• Use data-driven insights to improve marketing effectiveness and program performance.

Market and Competitive Analysis:

• Conduct market research to identify trends, demands, and the competitive landscape.
• Perform competitive analysis to identify key market trends, strategies, and opportunities.

Data Analysis and Reporting:

• Track key performance indicators (KPIs) related to program growth, marketing effectiveness, and operational efficiency. Recommend actions to optimize performance.
• Analyse internal and external data to identify patterns, trends, and opportunities for growth.
• Generate reports and actionable insights to inform decision-making.

Role Outcome:

This role has the opportunity to transition into Product Growth roles and marketing roles. Overall, the role comes with high visibility through interaction with CXOs / Senior leadership in addition to Direct reporting to Category heads or Directors.

Qualifications

• MBA with 2-4 years of business experience, preferably in marketing, category
• management or growth operations.
• Strong written, verbal communication, and storytelling skills
• Strong analytical and problem-solving skills with a data-driven approach
• Strong program management skills
• Ability to manage multiple projects.
• Ability to prioritize and work effectively in a fast-paced environment
• Hands-on experience with working AI supported full-stack web development or cloud computing will be an added differentiator.