Associate Product Manager - InApp Communication

About Vahak:

Vahak

Why this role exists:

• Vahak has built a powerful, feature-rich platform for India's transport ecosystem—but the way we talk to our users matters just as much as what we build.
• To boost user engagement, we’re looking for a sharp, agile owner who can

  craft compelling English + Kannada communication

  , run high-impact

  experiments

  , and drive measurable improvements in

  activation, retention, and revenue

  .

What you’ll own and drive:

• Messaging Strategy:

  Own all user-facing content across in-app messages, push notifications, WhatsApp, and email.

• Copywriting & Localization:

  Write, translate, and “Kannada-fy” copy yourself—no hand-offs to agencies.

• Experimentation:

  Plan weekly A/B tests or trigger-based variants using tools like

  MoEngage

  or

  Firebase

  . Launch fast, learn fast.

• UI Optimization:

  Refine microcopy and user flows on critical screens like onboarding, payments, cross-sell funnels, etc.

• Cross-Functional Execution:

  Work closely with backend and Android developers to hook content to events, and partner with the data team to track results.

• Tone & Voice Consistency:

  Maintain and evolve a lightweight content style guide to ensure Vahak sounds sharp, friendly, and trucker-smart.

What we’re looking for:

Must-haves:

• 2–5 years of experience in

  product, CRM, or growth roles

  with direct ownership of user communication.
• Fluent in

  Kannada and English

  —you should be able to think, write, and joke in both languages.
• Hands-on A/B testing experience with tools like

  MoEngage, CleverTap, or Firebase

  .
• A strong

  copywriting portfolio

  —including notifications, banners, or in-app messages that moved key metrics.
• Comfort working with

  basic funnel and retention metrics

  —you know what “good” looks like and how to improve it.

Nice-to-haves:

• Experience working with

  mobility, logistics, or hyperlocal apps

  (e.g., Rapido, Porter, Swiggy).
• Basic skills in

  SQL

  or navigating dashboards using

  Looker, GDS, or similar BI tools

  .

What’s in it for you:

• Own a

  high-impact growth lever

  in a lean, fast-moving product team.
• Influence the brand voice for

  millions of truckers and shippers

  across India.
• See your work go live

  weekly

  , backed by data and direct user feedback.
• Competitive compensation, open culture, and a mission to keep

  India’s logistics wheels moving

  .

How to Apply:

Ready to make every word count?

resume + 3 of your best copy samples