Associate Process Manager

Some key responsibility includes-.

• Work with marketing, Paid media agencies and Marketing Ops stakeholders for instrumentation requirements for campaigns
• Translate business requirements into technical specs for the technical team to implement/update the tags
• Co-ordinate with client product and relevant stakeholders on the required client instrumentation and End to End product flows
• Submit tag requests in project management workflow with requirements and provide use cases to the technical team.
• Review requirements and priorities for the backlog
• Coordinate and support troubleshooting of issues arising from instrumentation
• Work with the technical team to document tag firing conditions and support maintenance
• Validate tag post-implementation.
• Validate data accuracy in third-party tools vs. in-house analytics tools.
• Identify existing instrumentation in an in-house tool for data gap analysis

Technical Skills:

• Minimum 4+ years of experience working for paid media projects and instrumentation projects
• Good understanding of the instrumentation process and various tags implementation process
• Good understanding of Paid media tools (Ad words, DV360, SA360, Facebook, LinkedIn, etc.)
• MS PowerPointGovernance meetings to provide updates based on the expectations of the target audience
• MS ExcelCreate and manage detailed project plan with specific tollgates, milestones, planned/actual start and closure date, responsibility and completion status
• Knowledge on any of the tag implementation tools like Adobe Launch, Tealium, Ensighten, Google Tag Manager.

Good to have:

• Certification- On any tag implementation tools like Adobe Launch, Tealium, Ensighten, Google Tag Manager.
• Knowledge on Mobile Measurement Platform tools like mParticle, Kochava, Adjust

Basic Qualifications:

• Should have approximately 4+ years of overall work experience
• Working knowledge of instrumentation/ Tagging
• Should have project/program management experience
• Bachelor's degree