Associate Marker Research (community support)

0 - 2 years

5 - 6 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job Title:

Market Research Community Support Associate

Responsibilities:

As a Market Research Community Support Associate, you will play a critical role in supporting our Qualitative market research team. Your primary responsibilities will include:

Recollective Expertise:

  • Setting up and configuring communities on the Recollective platform.
  • Programming/configuring various research activities and surveys.
  • Quality assurance (QA) of activities, serving as the first pass.
  • Uploading respondents and managing invitations and reminders.
  • Fielding questions from project teams and clients.
  • Serving as a point of contact for site support, addressing respondent needs for platform access and general inquiries.
  • Compiling and presenting progress reports for short-term projects.
  • Conducting Recollective platform checks, particularly segment mapping.

ICMIB (I Can Make It Better) Expertise:

  • Programming activities within the ICMIB platform.
  • Quality assurance (QA) of activities, serving as the first pass.
  • Formatting data exports when part of client deliverables.
  • Creating filters and crosstabs for in-depth analysis.
  • Undertaking community administrative tasks, including incentive payment management and coordinating monthly prize draws.
  • Managing the community Gmail inbox and responding to inquiries.
  • Posting Monday Musings to engage the community.
  • Conducting Long-Term Community Recruitment Refreshes as needed.
  • Program checking via a Decipher link.
  • Moderating and monitoring the Welcome Room, identifying and flagging cheaters and uncooperative respondents.

Qualifications:

  • Familiarity with market research community platforms, particularly Recollective and ICMIB are a plus, but not required and will be trained.
  • Previous market research experience is also a plus, but not required.
  • Exceptional organizational and multitasking skills.
  • Attention to detail, especially for programming activities, QA and data formatting.
  • Strong communication and interpersonal skills for team interaction.
  • Ability to work collaboratively in a fast-paced, dynamic, global environment.
  • Enthusiasm for delivering meaningful insights through market research.

Additional Information:

This role offers a unique opportunity to work on accounts for exciting clients, with passionate team members across a diverse set of research projects. The Market Research Community Support Specialist is a key driver of the technical and operational aspects of both our long-term market research communities as well as our short-term communities, sometimes referred to as diaries or blogging studies, ensuring that day-to-day management as well as the research activities run smoothly and effectively.

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Srijan

Information Technology and Services

New Delhi

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