Associate Lead - Digital Marketing

Role Overview: As an Associate Team Lead - Digital Marketing at ProofHub, you will be responsible for leading and mentoring the SEO team to ensure the successful execution of digital marketing strategies. Your role will involve being a technical SEO expert and a team enabler, working closely with the Marketing Manager, Content ATL, and SEO team to bring the company's digital strategy to life. Key Responsibilities: - Execute SEO strategies (on-page, off-page, technical) aligned with business goals - Monitor, analyze, and troubleshoot organic traffic trends, especially recovery from drops - Stay updated with the latest Google algorithm updates and implement changes proactively - Analyze competitor activities and recommend new ideas to enhance ProofHub's online presence - Utilize tools like GA4, GSC, Ahrefs, SEMrush, Screaming Frog to evaluate performance and identify growth opportunities - Work closely with the Marketing Manager to execute digital marketing plans - Collaborate with the Content ATL to align SEO with content planning - Allocate tasks and establish quarterly performance goals for team members - Handle day-to-day queries, ensure smooth task execution, and conduct feedback sessions - Motivate the team, identify skill gaps, and organize learning sessions for continuous development - Track individual progress, share results, and insights with relevant stakeholders - Measure SEO effectiveness, prepare detailed monthly reports, and derive actionable strategies from analytics insights - Ensure ProofHub's presence across SERPs continues to grow strategically and sustainably Qualification Required: Must Have: - 2+ years of experience leading a digital marketing team and a total of 4+ years of experience - Strong expertise in on-page, off-page, and technical SEO, as well as team handling - Hands-on experience in handling traffic drops and driving recoveries - Proficiency in tools like Google Analytics 4, Search Console, Ahrefs, SEMrush, etc. - Excellent analytical and decision-making skills - Confident communicator with the ability to provide constructive feedback and drive team performance - A keen eye for competition, content gaps, and growth opportunities Good to Have: - Experience working with SaaS or product-based companies - A data-driven approach and a passion for organic growth - Exposure to cross-functional collaboration with content, design, and tech teams Additional Details: ProofHub is a fast-growing SaaS-based project management and collaboration platform used by numerous teams worldwide. By joining ProofHub, you will have the opportunity to work on a global SaaS product, be part of a collaborative and growth-driven marketing team, lead and mentor an in-house SEO team, and gain exposure to the end-to-end digital marketing lifecycle. The company offers a good work-life balance, health insurance, rewards, and recognition. (Note: The "Benefits," "Schedule," "Ability to commute/relocate," "Experience," and "Location" sections have been omitted as they are not part of the job description),