Associate Group Head / Group Head / Director - Digital Media Planning

As an Associate Group Head/Group Head/Associate Director specializing in Digital Media Planning, you should possess a senior level of experience ranging from 7 to 12 years. Your role will involve having a comprehensive understanding of the media marketplace and available opportunities. It is crucial to establish positive relationships with key media owners by adopting an innovative approach in media usage, exploring new communication channels, conducting research, and implementing effective presentation techniques. Your responsibilities will include developing, executing, and presenting data-driven media plans throughout the entire process. Delegating tasks appropriately to Media Planners and Assistant Media Planners to support plan development and execution is essential. Ensuring that media plans align with client objectives, are strategically sound, and meet efficiency goals will be a key focus. Additionally, overseeing and managing the annual planning of media strategy for the account is part of your role. To excel in this position, you must have a good grasp of performance marketing and planning based on various platforms. Utilizing Relationship Media processes to formulate client recommendations and effectively using tools to guide the team will be crucial. Presenting plan recommendations to client teams and ensuring flawless plan execution are also important aspects of the job. Maintaining a comprehensive media knowledge base, synthesizing information into innovative ideas, and keeping detailed status reports to ensure efficient workflow and meet deadlines are vital tasks. You will serve as a key liaison with internal implementation teams to integrate ideas seamlessly into media plans. Managing client requests, leading the budget and client billing process, and supervising and training the team are all part of your responsibilities. In terms of skills, you should demonstrate a strong understanding of media basics and concepts, optimization platforms, trafficking platforms, and Syndicated tools like GWI and ComScore. Proficiency in Microsoft Office software (Outlook, Excel, PowerPoint, Word, etc.) is necessary. Being a team player and thinking strategically are also essential attributes for this role. To qualify for this position, you should hold a Masters or Bachelors Degree with a minimum of 7 years of experience as a Media Planner and Buyer. At Interactive Avenues, we aim to make advertising more insightful for brands by employing top talent to tackle the challenges of the digital marketing landscape. We value individuals who embody our core values of being genuine, results-focused, daring, and insightful. As an employee of Interactive Avenues, you can expect a workplace that invests in your career, prioritizes your well-being, and fosters a fun and engaging environment. We believe that these factors create a space where you can be yourself and produce exceptional work.,