Associate Director - Growth

About Newton School

Come be part of a rocket ship that&aposs creating a massive impact in the world of education!

On one side you have over a million college graduates every year with barely 5% employability rates and on the other side, there are thousands of companies struggling to find talent. Newton School aims to bridge this massive gap through its personalized learning platform. We are building an online Institute and solving the deep problem of the employability of graduates.

We have a strong core team consisting of alumni from IIT&aposs and IIM&aposs, and have several years of industry experience in companies like Unacademy, Inmobi, Ola, and Microsoft - among others. On this mission, we are backed by some of the most respected investors around the world, - RTP Global, Nexus Venture Partners, and a slew of angel investors including CRED&aposs Kunal Shah, Flipkart&aposs Kalyan Krishnamoorthy, Unacademy and Razorpay founders, Udaan&aposs Sujeet Kumar among others.

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Responsibilities:

• Develop and execute a comprehensive growth strategy for Newton School of Technology (NST), integrating marketing, content, and product-led growth initiatives to achieve company objectives.
• Collaborate closely with Product, Marketing, and Revenue Operations teams to craft and implement go-to-market (GTM) plans for all business markets.
• Spearheaded marketing and content-led growth efforts, leveraging compelling content strategies to drive brand awareness, customer acquisition, and retention.
• Ensure a seamless alignment between product enhancements and marketing strategies, fostering a culture that prioritizes innovation and adaptability.
• Design and implement a holistic marketing plan balancing long-term brand-building initiatives, mid-term lead generation, and nurturing, along with short-term performance goals.
• Leverage data, analytics, and insights to measure effectiveness, optimize campaigns, and encourage structured experimentation for continuous improvement.
• Manage the marketing and growth budget to achieve sustainable and measurable results.
• Build and nurture relationships with internal and external stakeholders to enhance cross-functional collaboration and drive impactful results.

Key Requirements:

• 5 8 years of experience in a growth or marketing leadership role with a proven track record of scaling businesses from the ground up.
• Expertise in Growth Hacking, Content Marketing, Product Marketing, Demand Generation, and managing the customer acquisition funnel.
• Proficiency in Campaign Management Tools (e.g., Active Campaign) and Web Analytics Tools (e.g., Google Analytics).
• Experience in developing and executing content-led growth strategies to engage and convert target audiences.
• Strong analytical mindset with the ability to interpret data, derive actionable insights and drive decisions.
• Exceptional communication, interpersonal, and relationship-building skills, with experience navigating complex, matrixed environments.
• Goal-oriented, thriving in fast-paced settings, and capable of taking calculated risks to innovate and grow.

Our Way of Working:

• Opportunity to contribute to impactful projects that truly matter.
• Dynamic and fast-paced work environment encouraging continuous learning and growth.
• Transparent decision-making processes with high autonomy and freedom to experiment.
• A culture of innovation and collaboration, empowering team members to take initiative.
• Competitive market salary with the added fulfillment of positively impacting lives daily.