Associate Content Writer - Fashion

Company Description

At Code to Couture, we merge strategy with storytelling to build digital identities for fashion and lifestyle brands.

From high-converting websites to scroll-stopping content, we're a team of creatives, strategists, and slightly obsessive perfectionists who live and breathe the internet but always with taste.

CTC Offered : 3L - 3.5L

Role Description

Location: Chattarpur, New Delhi

We're looking for a full-time content writer who doesn't just "do captions" but someone who gets voice, tone, storytelling, and how brands should behave in the digital space. You'll be working closely with the creative and strategy teams to write across platforms- websites, campaigns, product descriptions, emailers, and social media. Basically: everything with words on it.

What you'll be doing:

•⁠ ⁠Writing compelling content for websites, social media, brand decks, and more

•⁠ ⁠Developing brand tone of voice and maintaining consistency across platforms

•⁠ ⁠Collaborating with designers and strategists to ideate campaigns and creative

•⁠ ⁠Researching fashion, luxury, and ecommerce trends to stay ahead of the scroll

•⁠ ⁠Brainstorming like a marketer, writing like a storyteller, and editing like an editor

Qualifications:

•⁠ ⁠1-2 years of writing experience (agency or fashion background is a bonus)

•⁠ ⁠A natural flair for words, structure, and storytelling

•⁠ ⁠Strong understanding of fashion, lifestyle, or luxury space

•⁠ ⁠Ability to work on tight timelines without compromising creativity

•⁠ ⁠Proactive, detail-obsessed, and a good hang during brainstorms

•⁠ ⁠Bonus: You know that tone matters just as much as grammar (if not more)