Associate Campaign Manager

Job Description

Campaign Manager Responsibilities: Lead the ad operations Campaign Management team for assigned industries by overseeing scheduling, Creation, and execution of campaigns on PhonePe platforms with the intent of maximizing accuracy and timely delivery of campaigns. Lead a team of Associate campaign manager and Campaign manager to drive KPIs of ad-ops team Actively manage and keenly monitor the campaign performance of PhonePe assets and map them to the sales funnel to maximize revenue. Identify, establish, and implement industry best practices on ad set up, measurement and reporting. Strong communication skills with internal and external stakeholders Actively engage and collaborate with BD/Product Design/CS/Creative teams for planning, campaign management, prioritization, scheduling, and delivery of campaigns Manage both ads and rewards campaign lifecycle including, but not limited to advertiser onboarding, campaign set-up, invoicing, collections, reporting, monitoring & optimization. Analyse campaign performance and conversion and make educated recommendations to BD team/Advertisers for how future ads might be optimized for best results. Lead automation and process improvement initiatives to increase team productivity and enhance operational efficiency. Generate and present weekly & monthly reports on campaign highlights & dashboards. Use data from existing campaigns to influence strategies for upcoming ones by considering performance metrics and audience targeting, in turn leading to the achievement of sales objectives Basic Qualifications/ Requirements: Tier 2 MBA colleges (2-4 years of work experience) or Tier 1 graduates (1-2 years of relevant experience) with zeal to work in digital/Operation vertical. Excellent communication and people skills Strong analytical and detail-oriented aptitude Ability to multitask and prioritize Must be able to work with minimum supervision PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles) Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy