Job
Description
Titl We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.comLooking to jump-start your careerWe understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene s high-speed growth.We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work. Must Have Associate - Campaign Management (OCE Marketing) You will be responsible for: Ability to understand Goal, Strategy and KPIs, and building the campaign on achieve the goals. Build and execute marketing campaigns with B2B and B2C clients/use cases Strategize, build and execute marketing automation tied to customer lifecycles and journeys across all marketing channels using marketing automation platforms and tools Knowledge of lead generation and lead nurture, sales/ marketing alignment and ABM. Experience updating Marketo Templates, i.e. Programs, Emails, LPs Email Scripting (Velocity) Desirable Hands on Program & Smart Campaigns in - Nurture Program, Washing Program (Lead Cleansing), Lead Scoring Program, Lead Routing Reporting through Marketo - Analytics, Email Insights and Revenue Explorer Email Marketing, Lead generation, Building Marketing/Nurture Campaigns, Event based Marketing Experience creating and executing integrated marketing automation programs and campaigns Setting up dashboards and hands on with platform auditing Good understanding of front-end technologies, including HTML5, CSS3, JavaScript, jQuery Your impact: About you: Demonstrate good understanding of multi-channel marketing campaigns business processes (pharma experience would be a big plus). Is a very good communicator/articulator who is comfortable is switching between business and technical conversations. Ability to look at bigger picture (while talking to clients) and at the same time be detail-oriented (while working with internal team). Good understanding of domain and IP management for Email Engines. Knowledge of SPAM filters, tackling SPAM issues, Domain warm up, IP warm up, Spam filter criteria in major ESPs. Strong experience in SQL and excel is a MUST Has experience in managing a campaign execution technical team Ability to set up campaign development and QA processes is preferred. Must have: 1 - 3 years experience in multiple marketing automation platforms with at least 2+ years on Marketo Market certifications is a plus Nice to have: (Additional desired qualities) Perks: (Mention if any, otherwise ignore) Good to have EQUAL OPPORTUNITY
