Associate - Campaign Management

• Ability to understand Goal, Strategy and KPIs, and building the campaign on achieve the goals.
• Build and execute marketing campaigns with B2B and B2C clients/use cases
• Strategize, build and execute marketing automation tied to customer lifecycles and journeys across all marketing channels using marketing automation platforms and tools
• Knowledge of lead generation and lead nurture, sales/ marketing alignment and ABM.
• Experience updating Marketo Templates, i.e. Programs, Emails, LPs
• Email Scripting (Velocity) Desirable
• Hands on Program & Smart Campaigns in - Nurture Program, Washing Program (Lead Cleansing), Lead Scoring Program, Lead Routing
• Reporting through Marketo - Analytics, Email Insights and Revenue Explorer
• Email Marketing, Lead generation, Building Marketing/Nurture Campaigns, Event based Marketing
• Experience creating and executing integrated marketing automation programs and campaigns
• Setting up dashboards and hands on with platform auditing
• Good understanding of front-end technologies, including HTML5, CSS3, JavaScript, jQuery

Your impact: About you:

• Demonstrate good understanding of multi-channel marketing campaigns business processes (pharma experience would be a big plus).
• Is a very good communicator/articulator who is comfortable is switching between business and technical conversations.
• Ability to look at bigger picture (while talking to clients) and at the same time be detail-oriented (while working with internal team).
• Good understanding of domain and IP management for Email Engines.
• Knowledge of SPAM filters, tackling SPAM issues, Domain warm up, IP warm up, Spam filter criteria in major ESPs.
• Strong experience in SQL and excel is a MUST
• Has experience in managing a campaign execution technical team
• Ability to set up campaign development and QA processes is preferred.

Must have:

• 1 - 3 years experience in multiple marketing automation platforms with at least 2+ years on Marketo
• Market certifications is a plus