0 years
0 Lacs
Posted:2 days ago|
Platform:
On-site
Full Time
We are seeking a seasoned and visionary analytics leader with deep expertise in Marketing Analytics, Contact Center Analytics, and Customer Experience (CX) Analytics to lead our delivery and solutions in Financial Services. The role requires expertise in Advance Analytics, AI/ML (highly preferred), strong leadership skills, and a deep understanding of financial services to deliver innovation and business impact. This leader will manage complex projects, oversee cross-functional teams, and ensure alignment with business goals. Accountability includes delivering services across regions, managing resources, and ensuring policy compliance. The candidate must possess strong commercial awareness, excellent communication skills, and external client-facing capabilities. Responsibilities include short- to medium-term planning, team leadership, budget management, and achieving functional objectives. The role involves high-level stakeholder engagement and delivery of measurable outcomes for the business.
Collaborate with Banking, Capital Markets, Cards, Insurance and Fin-Tech operations and analytics teams.
Design, develop and deploy solutions that are specific to business /function needs
Provide regular updates to clients across geographies to ensure alignment with priorities and focus areas.
Responsible for hiring and deploying right talent across various projects.
P&L owner for analytics embed strategy across all Banking & Capital Markets business.
Collaborate across various BCM, Insurance service lines - customer care, Banking operations, financial crime & risk management and Finance & accounting to offer analytics solutions
Advanced Analytics across credit, consumer banking, Insurance and payment products to support various revenue growth, marketing and customer engagement initiatives
overall experience with experience in analytics.
Exposure to Banking and financial industry mandatory
Functional expertise in contact center / customer experience domain mandatory digital, operations analytics experience, Risk, and financial crime (optional)
Define and execute the analytics roadmap for Marketing and CX functions aligned to overall business objectives
Serve as a trusted advisor to senior marketing, customer service, and digital leaders across the organization.
Champion data-driven culture and cross-functional collaboration across marketing, digital, contact center, and product teams
Lead performance measurement of omni-channel marketing campaigns (email, digital, paid media, direct, etc.).
Optimize customer acquisition, lead scoring, media mix modeling, segmentation, and ROI analysis.
Leverage predictive and prescriptive analytics to enhance targeting, personalization, and marketing attribution
Oversee analytics across multiple customer touchpoints (inbound/outbound call centers, chat, digital self-service).
Drive customer journey analytics, NPS/CSAT/CES insights, and root cause analysis for service issues.
Enhance workforce management, quality, and operational efficiency using speech/text analytics, queue optimization, and forecasting
Proficiency in tools and platforms such as:
SQL, Python/R, Tableau/Power BI, Google Analytics/Adobe Analytics
CRM (Salesforce, Dynamics), Marketing Automation (Marketo, SFMC, etc.), Contact Center systems (Genesys, NICE, etc.)
Strong understanding of generative AI technologies (e.g., transformers, GPT models) and machine learning frameworks (e.g., TensorFlow, PyTorch)
Expertise in natural language processing (NLP), predictive analytics, and data engineering.
Familiarity with cloud platforms (AWS, Azure, GCP) and MLOps practices Proven track record of exceeding performance expectations and delivering results
Drive thought leadership ideas to build accelerators and productize analytics offerings.
Experience attracting top analytic talent
Ability to manage, coach and mentor leaders and team members
Bachelor's degree in Computer Science, Data Science, Artificial Intelligence, or related fields
experience in Advance Analytics delivery, with a focus on financial services. Proven experience managing complex AI projects and delivering measurable business value
Strong knowledge of marketing funnels, campaign analytics, digital channels, media attribution, and customer segmentation.
Demonstrated expertise in customer satisfaction measurement, voice of customer programs, and operational analytics in contact centers
Strong experience in stakeholder engagement, storytelling with data, and influencing at the C-suite level
Strong understanding of financial industry and P&L drivers for Consumer products
Proven track record of leading cross-functional teams and delivering measurable business impact through analytics
Ability to manage delivery in a highly matrix organization
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