Job
Description
Role & responsibilities 1. Market Research and Analysis Conducting Market Research: Gather and analyze data on market needs, competitive products, and industry trends to inform marketing strategies. Identifying Opportunities: Pinpoint potential opportunities for new product launches or the expansion of existing products. Customer Insights: Understand the needs and preferences of healthcare professionals and patients. 2. Product Strategy Development Strategic Planning: Develop and implement comprehensive marketing plans for pharmaceutical products, 1. Market Research and Analysis Conducting Market Research: Gather and analyze data on market needs, competitive products, and industry trends to inform marketing strategies. Identifying Opportunities: Pinpoint potential opportunities for new product launches or the expansion of existing products. Customer Insights: Understand the needs and preferences of healthcare professionals and patients. 2. Product Strategy Development Strategic Planning: Develop and implement comprehensive marketing plans for pharmaceutical products, aligning with the company's business goals. Brand Positioning: Define and position the brand in the market to differentiate it from competitors. Product Lifecycle Management: Oversee the product lifecycle from development to obsolescence, ensuring strategic alignment at every stage. 3. Marketing Campaigns and Promotions Campaign Development: Design and execute marketing campaigns to promote pharmaceutical products, including digital marketing, advertising, and events. Promotional Materials: Create promotional materials such as brochures, flyers, and presentations that comply with regulatory standards. Collaboration with Sales Team: Work closely with the sales team to develop sales tools and support materials that drive product adoption. 4. Regulatory Compliance Regulatory Adherence: Ensure all marketing activities and materials comply with local and international pharmaceutical regulations. Approval Processes: Coordinate the approval process for promotional materials with regulatory and legal departments. 5. Product Training and Support Training Programs: Develop and deliver training programs for sales teams and healthcare professionals to enhance their understanding of the product. Customer Support: Provide ongoing support to customers, addressing inquiries and issues related to the product. 6. Stakeholder Management Internal Coordination: Work closely with other departments such as R&D, sales, regulatory affairs, and production to ensure product success. External Relationships: Build and maintain relationships with key opinion leaders (KOLs), healthcare professionals, and other stakeholders. 7. Performance Monitoring and Reporting Metrics and Analytics: Monitor the performance of marketing strategies and campaigns using key performance indicators (KPIs) and analytics tools. Reporting: Prepare regular reports on product performance, market trends, and campaign effectiveness for senior management. 8. Budget Management Budget Planning: Develop and manage the marketing budget for assigned products, ensuring efficient allocation of resources. Cost Control: Monitor and control marketing expenditures to stay within budget while achieving marketing objectives. 9. Innovation and Improvement Continuous Improvement: Identify and implement improvements in marketing strategies and processes to enhance effectiveness and efficiency. Innovation: Stay updated on the latest marketing trends and technologies to introduce innovative marketing approaches. Preferred candidate profile . Educational Background Degree in Life Sciences or Pharmacy: A bachelor's degree in life sciences, pharmacy, pharmacology, or a related field is typically required. Advanced degrees (e.g., MBA, Masters in Marketing, or related fields) are highly advantageous. Marketing Qualifications: Additional certifications or coursework in marketing, business administration, or healthcare management can be beneficial. 2. Professional Experience Pharmaceutical Industry Experience: At least 3-7 years of experience in the pharmaceutical industry, particularly in marketing or product management roles. Product Launch Experience: Proven track record of successfully launching and managing pharmaceutical products. Market Research and Analysis: Experience in conducting market research and competitive analysis within the pharmaceutical sector. 3. Skills and Competencies Strategic Thinking: Ability to develop and implement strategic marketing plans that align with business objectives. Analytical Skills: Strong analytical skills to interpret market data and identify trends and opportunities. Communication Skills: Excellent verbal and written communication skills, with the ability to create compelling marketing materials and presentations. Regulatory Knowledge: Understanding of pharmaceutical regulatory requirements and the ability to ensure compliance in all marketing activities. Project Management: Strong project management skills, including the ability to manage multiple projects simultaneously and meet deadlines. Collaboration and Teamwork: Ability to work collaboratively with cross-functional teams and build relationships with key stakeholders.
