Assistant Manager- Retention Marketing

Key Responsibilities

Campaign Management & Coordination

• Schedule and execute daily/weekly campaigns across

  WhatsApp, SMS, Email, and Push Notifications

  .
• Coordinate with the creative and content teams for timely delivery of assets.
• Plan and monitor

  email warm-up

  and campaign deliverability health.

Planning & Calendar Management

• Maintain and execute the

  monthly brand and retention calendar

  across channels.
• Plan targeted campaigns for different customer segments

  new, lapsed, loyal, and high-value

  users.
• Support omni channel campaign alignment between stores and online channels.

Reporting & Analytics

• Prepare

  daily campaign performance reports

  ,

  weekly retention spends & revenue summaries

  , and

  monthly ROAS reports

  .
• Track and report key metrics:

• 1-month and 6-month retention

• Returning customer rate (monthly & bi-yearly)

• CLTV and Omni channel Retention

• Analyse campaign impact on event funnels and share insights for improvement.

Automation & Journey Optimisation

• Maintain automation hygiene across all journeys (welcome, cart abandonment, checkout, post-purchase, win-back).
• Identify drop-offs and optimise journey touch points to improve conversions and engagement.

Performance & Growth

• Contribute to improving key retention KPIs repeat purchase rate, retention %, and CLTV.
• Collaborate with the team to test new retention strategies and identify what drives the most impact.

Requirements

• 2-3 years of experience in Retention/ CRM marketing (fashion/eCommerce brands preferred).
• Hands-on experience with marketing automation tools (e.g., Contlo, CleverTap, Netcore, WebEngage, MoEngage, Klaviyo, etc.).
• Strong Excel and reporting skills; comfortable presenting weekly and monthly data.
• Detail-oriented with good planning, coordination, and communication skills.
• Analytical mindset with interest in customer behavior and lifecycle performance.