Assistant Manager - Marketing (Content Marketing)

As a Marketing Campaign Manager for Malayalam (JioHotstar) within the marketing team responsible for Asianet channel's brand, your role involves managing marketing campaigns, collaborating with the team to create revenue-generating content strategies, and ensuring strong brand presence in a competitive market. Key Responsibilities: - Develop and execute large-scale marketing campaigns across traditional and digital channels. - Manage complete campaign lifecycle including planning, budgeting, execution, and post-evaluation. - Design and implement BTL initiatives like on-ground activations, mall events, and experiential marketing. - Execute hyperlocal marketing strategies by partnering with local vendors and regional agencies. - Ensure impactful brand presence at key locations/events through creative brand displays and messaging. - Plan and execute OTT-specific events such as press launches, celebrity meets, fan interactions, and influencer engagements. - Liaise with internal teams for seamless 360-degree campaign execution. - Coordinate with talent management, production, and external vendors for flawless event execution. - Cultivate strong relationships with media houses, PR agencies, influencers, and industry stakeholders. - Integrate offline (ATL/BTL) strategies with digital marketing efforts to drive maximum ROI. - Maintain strong rapport with other regional channel marketing teams for alignment and synergy. - Contribute to revenue-generation strategies through content-led marketing campaigns and partnerships. Skills & Attributes for success: - Experience managing media relations and marketing campaigns required, Real Magnet experience a plus. - Exceptional written, oral, proofreading, branding, design oversight, interpersonal, and presentation skills. - Management, analysis, and growth of social and branding campaigns with measured results. - Ability to build and maintain beneficial media relationships on an organization's behalf. - Ability to work creatively and with flexibility in a fast-paced environment while maintaining high work standards. Preferred Education & Experience: - MBA or Postgraduate with 8-10 years work experience in a related role. About Us: JioStar is a leading global media & entertainment company that reimagines how audiences consume entertainment and sports, reaching over 750 million viewers every week. The company ignites the dreams and aspirations of millions of people across geographies. If you would like more information about how your data is processed, please contact us.,