Assistant Manager - Marketing & Communications

Sone India

4 - 5 years

3 - 12 Lacs

Ghaziabad Uttar Pradesh India

Posted:3 weeks ago| Platform: Foundit logo

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Skills Required

Digital Marketing Content Strategy SEO Optimization Social Media Data Analysis Market Research crm software

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities:

Team Leadership & Development
Oversee and manage the marketing team to ensure productivity and foster a collaborative, innovative environment.
Provide training, mentorship, and guidance to team members, enhancing their skills and effectiveness.
Conduct team meetings regularly to assess progress, establish goals, and address challenges.
Communications & Digital Marketing
Design and execute SEO/SEM strategies to increase brand visibility and website traffic.
Conduct keyword research and manage digital content to optimize search engine performance.
Lead digital marketing initiatives, including email and WhatsApp campaigns, to connect with the target audience.
Manage display advertising campaigns to boost brand recognition across all channels.
Brand Strategy & Development
Develop and implement brand communication strategies, ensuring cohesive brand messaging across online and offline channels.
Oversee brand positioning to strengthen and maintain the companys reputation.
Build brand awareness through both organic and paid channels, focusing on consistent messaging and high-impact visuals.
Lead Generation & Marketing Tools
Manage lead generation through B2B platforms (e.g., IndiaMART) and digital tools like LinkedIn Sales Navigator.
Oversee in-house systems such as DSS (Desired Sales System), CDS (Competitive Discount System), and DRS (Dealer Replenishment System) to streamline marketing efforts.
Market Research & Analysis
Conduct competitor analysis and identify emerging market trends to shape marketing decisions.
Prepare and present Management Information System (MIS) reports for senior management, offering insights on industry benchmarks and competitive analysis.

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