Assistant Manager/ Manager - Brand Management Makeup (Private Brands)

Experience:

4–6 years (beauty/BPC preferred, strong content marketing background)

About The Role

We’re looking for a content-first Brand specialist to grow our mass makeup brand using the power of smart storytelling, strong influencer content, and scroll-stopping ideas

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You’ll work closely with our influencer, content and performance marketing team, to shape how the brand shows up on YouTube and beyond, and make sure every reel, VO, and micro-story feels exactly like us.This role isn’t about managing creators. It’s about

creating culture

—with content that feels native, not noisy. If you love brainstorming 10 ideas in 2 minutes, spotting off-tone edits from a mile away, and turning everyday beauty into binge-worthy content… this one’s for you.What You’ll Own

Content & Influencer Marketing

• Lead content strategy across YouTube, reels, paid creatives, and brand storytelling.
• Oversee execution of micro-stories and content pieces—every piece should be sharp, on-tone, and scroll-worthy.
• Ensure no brand content goes out without your eyes on it.
• Build strong workflows with the influencer team to scale great content fast—across languages, moods, and formats.
• Spot new formats, hooks, or content levers that can move the needle.
  

Team & Business Management

• Manage and mentor a brilliant team of content marketers and influencer execs.
• You’ll play a key role in driving the category's P&L—specially through content that moves the needle.
  

You’ll Thrive Here If You...

• Watch more YouTube than TV—and still call it “research"
• Love leading teams, building systems, and turning chaos into creativity
• Believe great content can come from a tier-3 creator with killer hooks
• Care about beauty trends, but even more about tone, relatability, and voice
• Can say “this isn’t our brand” with clarity—and suggest three better ideas
  

About Company

Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 8 exclusive stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.