Role & responsibilities Develop and execute on-page and off-page SEO strategies to improve search rankings and website visibility. Conduct keyword research and analysis, staying up-to-date on current SEO best practices. Regularly audit the website for SEO compliance, identify optimization opportunities, and address any issues. Implement effective backlink-building campaigns to improve domain authority and search rankings. Build relationships with high-quality websites, bloggers, and influencers to enhance backlink quality. Develop and implement a content strategy that aligns with institutional goals, promoting engagement and conversion. Manage and optimize digital advertising campaigns on platforms such as Google, Facebook, Instagram, and others. Track campaign performance metrics, adjusting strategies to maximize engagement and ROI. Oversee meta tags, titles, descriptions, and content for all digital marketing assets to ensure optimized visibility and relevance. Track, analyze, and report key performance metrics, including website traffic, engagement, and campaign success. Prepare monthly reports on digital marketing performance, providing insights and recommendations for improvement. Work closely with the Director - Strategy & Branding to ensure alignment of digital strategies with overall branding goals. Preferred candidate profile Certification in SEO, Google Analytics, or Digital Marketing. Experience working in an educational or academic environment is a plus. Familiarity with content management systems (CMS) and basic HTML.

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