Assistant Manager Branding & Marketing

Role Overview: As an Assistant Manager in Branding & Marketing for the hospital/healthcare sector in Rajajinagar, Bangalore, you will play a pivotal role in developing and executing strategic marketing and branding initiatives. Your primary focus will be on enhancing the hospital's image, increasing patient footfall, and establishing a strong presence across both digital and offline platforms. Key Responsibilities: - Develop and implement branding strategies to position the hospital as a trusted healthcare provider. - Plan and execute marketing campaigns across various channels (digital, print, outdoor, events) to boost patient acquisition and service awareness. - Manage digital marketing activities encompassing social media, SEO/SEM, website content, online reviews, and reputation management. - Organize health camps, medical awareness programs, and CSR initiatives to foster community engagement. - Collaborate with doctors, departments, and management for service-specific promotions and patient testimonials. - Oversee the creation of marketing collaterals such as brochures, advertisements, press releases, newsletters, and internal branding materials. - Monitor market trends, competitor activities, and campaign performance to ensure measurable ROI. - Establish relationships with referral partners, corporates, insurance providers, and key stakeholders to drive business development. Qualification Required: - MBA/PGDM in Marketing, Healthcare Management, or equivalent. - You must possess 5-10 years of relevant experience in hospital or healthcare marketing/branding. Note: Health insurance and Provident Fund are part of the benefits package. (Note: The additional details of the company were not present in the provided job description.),