Assistant Manager Branding & Marketing

You are a dynamic and result-oriented Branding & Marketing Professional with strong experience in the hospital/healthcare sector. Your role involves developing and executing strategic marketing and branding initiatives to enhance the hospital's image, increase patient footfall, and create a strong presence in both digital and offline platforms. - Develop and implement branding strategies to position the hospital as a trusted healthcare provider. - Plan and execute marketing campaigns (digital, print, outdoor, and events) to increase patient acquisition and service awareness. - Manage digital marketing activities including social media, SEO/SEM, website content, online reviews, and reputation management. - Organize health camps, medical awareness programs, and CSR initiatives to promote community engagement. - Collaborate with doctors, departments, and management for service-specific promotions and patient testimonials. - Oversee the creation of marketing collaterals - brochures, advertisements, press releases, newsletters, and internal branding materials. - Track market trends, competitor activities, and campaign performance to ensure measurable ROI. - Build relationships with referral partners, corporates, insurance providers, and key stakeholders to drive business development. - Proven expertise in hospital/healthcare branding and marketing strategy. - Strong knowledge of digital marketing tools, analytics, and social media management. - Excellent communication, presentation, and team leadership skills. - Ability to work under pressure and meet deadlines while managing budgets effectively. - Innovative, strategic thinker with a patient-centric approach. (Note: The "Additional Details" section was omitted as it did not contain any specific information related to the job role),