Assistant General Manager/Deputy General Manager- Sales

About the Role

Sales Leader

Key Responsibilities

• Lead

  B2B and B2C sugar sales

  across India (UP & Maharashtra markets).
• Drive

  institutional sales

  of sugar & ethanol with oil companies (IOCL, BPCL, HPCL) through tenders.
• Manage

  retail sugar distribution

  and expand presence in modern trade, e-commerce, and HoReCa channels.
• Build and maintain strong client relationships with government, institutional, and private sector buyers.
• Collaborate with production, supply chain, and quality teams to ensure smooth operations.
• Ensure compliance with government quota, tenders, and pricing regulations.

Required Experience

• 12–18 years of proven experience in

  sugar sales, ethanol sales, or distillery product sales

  .
• Strong exposure to

  institutional sales, tenders, and government supply chains

  .
• Experience in handling

  retail sugar distribution channels

  .
• Excellent negotiation, client relationship, and team leadership skills