Assistant General Manager - Dealer Development

Dealer Development

• Develop and execute sales and marketing plans for dealers in coordination with the branch team.
  
• Meet national dealer budget goals.
  
• Collaborate with branch managers to set performance targets for active dealers.
  

Financial KPI Management & Monitoring

• Coordinate with Finance to open dealer rebate codes and issue rebate credits based on previous year performance.
  
• Issue target letters and share quarterly performance reports.
  
• Drive sales across all target groups and product categories in the assigned area.
  
• Regular performance reviews: Quarterly, Half-Yearly, Annual.
  

Training and Development

• Facilitate product and application training for channel partners.
  
• Prioritize training schedules (Core / Non-Core / Entry / Mid / Advanced Level products).
  
• Use platforms like Infonet for training on order booking, online sales, and warranty management.
  
• Categorize dealers based on performance (Gold, Silver, Bronze).
  

Dealer Support & Management

• Maintain professional relationships with key personnel in assigned accounts.
  
• Conduct periodic visits to identify challenges and suggest improvements.
  
• Address dealer grievances promptly.
  
• Coordinate with branch sales/service teams to reassign direct accounts (Category D & E).
  
• Identify dealer hiring opportunities for the budget year.
  

Dealer Agreement Management

• Identify potential dealers with branch target group managers.
  
• Facilitate screening and onboarding processes.
  
• Review and off-board inactive or dormant accounts.
  
• Ensure compliance with dealer agreements and perform dealer infrastructure audits.
  

Sales Management

• Promote new concepts, products, services, and campaigns.
  
• Recommend schemes, trade participation, and branding opportunities.
  
• Plan and report visits in CRM.
  
• Ensure adherence to HR, Finance, and Service policies.
  

Experience & Education

• Minimum 15+ years of relevant experience.
  
• B.Tech or BE in Mechanical, Electrical, or Electronics.
  

Skills

• Strong self-starter with excellent time management.
  
• Good presentation, influencing, and negotiation skills.
  
• Proven track record in B2B environments and sales models.
  
• Strong customer-facing, stakeholder engagement, and communication abilities.
  
• Proficiency in MS Office / Google Workspace.