Assistant General Manager Customer Relationship Management

Role & responsibilities

Job Purpose:

The Assistant General Manager (CRM) will be responsible for leading and managing Customer Relationship Management activities for Aviation and Defence Projects, with a focus on Sales, Marketing, Tendering, and Customer Engagement. This role involves direct customer interface, bid management, and project coordination with DRDO, PSUs, Defense establishments, and Commercial Aviation clients.

Key Responsibilities:

Sales & Business Development:

• Drive sales and marketing activities for Aviation & Defense projects, achieving targeted revenues.
• Identify and develop new business opportunities with Defence organizations (DRDO, PSUs) and Commercial Aviation clients.
• Prepare and present business proposals, technical presentations, and product demonstrations.
• Lead the preparation, submission, and follow-up of tenders, bids, and RFPs in compliance with customer specifications and government guidelines.
• Handle pricing strategies, negotiations, and closure of contracts.

Customer Relationship Management:

• Act as the primary Point of Contact (POC) for key customers, ensuring timely communication, issue resolution, and relationship development.
• Manage customer expectations throughout project execution, including after-sales support.
• Conduct regular customer meetings, site visits, and technical discussions to understand customer requirements and project status.
• Strengthen long-term partnerships with key Defence and Aviation customers.

Project Coordination & Team Leadership:

• Lead and manage a team of Managers and Engineers handling Pre-Sales, Technical Proposals, Project Communication Coordination, and After-Sales Support.
• Monitor project milestones, ensure effective project execution, and address any bottlenecks proactively.
• Coordinate with internal teams (Engineering, Production, Finance, etc.) to align deliverables with customer requirements.
• Oversee all project documentation, reporting, and compliance with company and customer standards.

Preferred candidate profile

Required Qualifications & Skills:

• Education:

  B.E/ B.Tech in Electrical, Electronics, or related disciplines.

• Experience:

  20+ years in Sales, Marketing, or Project Coordination, preferably in Aviation and Defense sectors.
• Proven experience in handling tenders and contracts with DRDO, Defense PSUs, and Government Agencies.
• Exposure to Commercial Aviation Sales is an added advantage.
• Strong understanding of Defense procurement procedures, offset policies, and compliance standards.
• Excellent communication, negotiation, and interpersonal skills.
• Proficient in MS Office, CRM tools, and tender management portals.
• Leadership qualities with the ability to manage cross-functional teams and deliver results under tight deadlines.

Preferred Attributes:

• Experience in customer interfacing roles involving technical sales and after-sales support.
• Strong analytical, problem-solving, and decision-making abilities.
• High integrity, professionalism, and customer-centric mindset.
• Willingness to travel for customer meetings and project follow-ups.