Assistant Brand Manager Marketing

As an Assistant Brand Manager with up to 4 years of work experience, you will play a vital role in shaping the visual and communication identity of FNP.com. Your strategic thinking and creative flair will be crucial in maintaining a consistent brand image across various digital and physical platforms. Your key responsibilities will include: Brand Design & Imagery: You will be responsible for refining the visual language of FNP.com, ensuring consistency in design principles across all brand collaterals such as website, app, emailers, social media, and product packaging. You will lead the creation of design collaterals for various touchpoints including CLM, platform assets, and marketing ads in collaboration with internal teams and external agencies. Communication & Storytelling: You will develop and execute brand communication strategies across different media channels, maintaining a consistent brand voice that is quirky, emotional, relatable, and premium when necessary. Collaboration with content, CRM, and category teams will be essential to create emotionally resonant campaigns. Brand Visibility & Recall: Your focus will be on building and enhancing brand visibility and recall through distinctive campaigns and a consistent visual identity. Collaboration with PR, influencer, and paid media teams will be key to amplify the brand presence. Consumer-Backed Thinking: Understanding consumer behavior, occasion triggers, and shopping journeys will be crucial in informing your visual storytelling approach. You will identify opportunities to enhance user experience through memorable brand moments at every touchpoint. Overall, as an Assistant Brand Manager at FNP.com, you will be at the forefront of brand storytelling, design evolution, and communication strategies to create a lasting impact on consumers and drive performance outcomes.,