Assistant Brand Manager

Job Description

ASST. BRAND MANAGER Here is the JD and day to day responsibilities Asst. Brand Manager to oversee day-to-day marketing operations, creative execution, event coordination, and cross-departmental collaboration. This role requires a hands-on approach to managing social channels, field marketing, and internal communications while ensuring timely execution and reporting. Key responsibilities: Creative agency coordination- briefing and monitoring the day-to-day creatives as per calendar and agency scope for timely execution and printing. Field Marketing operations Coordination on Industry Events, college activations, sales workshops, stall logistics (not travel logistics), collaterals logistics, vendor onboarding, payments etc Social Media responsibilities- Meta, LinkedIn, YouTube, Twitter posting, social listening, lead tracking, enquiry management In-House Design Coordination- Day-to-day design and editing requirements from in-house team for tactical elements. Liaison with different departments- Internal communication campaigns- for R&D, HR/Supply chain/Collective for newsletter, employer branding and other storytelling campaigns Creating video content and podcast- Video communication campaigns- for R&D, HR/Supply chain/Collective for newsletter, employer branding and other storytelling campaigns 1. Marketing Operations and logistics: Tracking and updating the status of each event. Newsletter collation and execution Monthly report on timely execution of online and offline elements Timely payment for vendors - coordination with finance Checking invoices and ensure error free submissions Stall bookings coordination and collateral logistics etc Getting 3 comparable quotes from vendors for any execution. 2. Supervising Design & Content- Online and offline Following the marketing calendar and media plan agreed upon as strategy Briefing and coordinating with agencies on a monthly creative. Posting and commenting on WW social media platforms- Meta, YouTube, Twitter, LinkedIn Checking website and all social pages- daily Tagging and hashtag for each post to ensure highest visibility- organically 3. Events & Ideations Plan the approved Events and ensure smooth execution. Timely payment and on ground printing and installation Making Content (Pictures, Videos, Stories). Updating real-time about events on social media Website updates if any and also populating YouTube with title and description Coming up with ideas to make events more interactive and effective Helping in executing any offline marketing initiatives- like a direct mailer/ vehicular branding/ office branding, team offsites. Vendor selection and on-boarding- ensuring printing, installation etc as per designs Champion the college outreach program- for BN 4. HR, SC, R&D and Sales support Help the sales team on lead progress with right communication campaigns Make content for any HR, sales or Supply chain events/ outings. 5. Reports & Research & Self-learning Present the PPT on the first Monday of every month to CMO. Research on competition and global trends Find new ideas for offline b2b collaterals and impactful elements Below is what your PPT should cover each month: 2 slides each max 1. Creative update- 2 most effective posts or creative initiatives and events feedback 2. Concerns if any- issues faced in the month / bottlenecks 3. Any new ideas or research to share with CMO