Assiatant Manager - Marketing

Job Description

Role & responsibilities 1. Marketing Strategy & Brand Activation: Plan and execute ATL and BTL marketing initiatives to enhance brand visibility. Develop innovative marketing campaigns to drive engagement with educational institutions and schools. Collaborate with internal teams to create marketing roadmaps aligning with business objectives. 2. Content & Design Management: Ideate and create compelling content for digital, print, and PR campaigns. Work closely with designers to develop eye-catching visuals and marketing collaterals. Ensure brand consistency across all platforms, from presentations to social media. 3. Events & Partnerships: Lead the planning and execution of education summits, school partnerships, and industry events. Collaborate with student communities, educational influencers, and institutional leaders to drive brand engagement. Act as the key marketing representative in networking events and industry meet-ups. 4. Public Relations & Social Media: Drive PR campaigns to position Auxilo as a leader in the education lending space. Manage media relationships, write press releases, and coordinate media coverage. Enhance social media presence through creative storytelling and influencer collaborations. 5. Market Research & Performance Analysis: Monitor industry trends, competitive landscape, and consumer behavior insights. Measure and analyze campaign success using relevant marketing analytics tools. Provide strategic recommendations based on data-driven insights. Preferred candidate profile Bachelors degree from a recognized university in Marketing, Communications, Business, or a related field. Minimum 2 years of experience in ATL, BTL, content marketing, PR, design, and events. Strong track record in college leadership roles (e.g., Student Council, Fest Head, Brand Representative). Prior experience in education, fintech, or BFSI sector is a plus.