Role & responsibilities 1. Marketing Strategy & Brand Activation:Plan and execute ATL and BTL marketing initiatives to enhance brand visibility.Develop innovative marketing campaigns to drive engagement with educational institutions and schools.Collaborate with internal teams to create marketing roadmaps aligning with business objectives.2. Content & Design Management:Ideate and create compelling content for digital, print, and PR campaigns.Work closely with designers to develop eye-catching visuals and marketing collaterals.Ensure brand consistency across all platforms, from presentations to social media.3. Events & Partnerships:Lead the planning and execution of education summits, school partnerships, and industry events.Collaborate with student communities, educational influencers, and institutional leaders to drive brand engagement.Act as the key marketing representative in networking events and industry meet-ups.4. Public Relations & Social Media:Drive PR campaigns to position Auxilo as a leader in the education lending space.Manage media relationships, write press releases, and coordinate media coverage.Enhance social media presence through creative storytelling and influencer collaborations.5. Market Research & Performance Analysis:Monitor industry trends, competitive landscape, and consumer behavior insights.Measure and analyze campaign success using relevant marketing analytics tools.Provide strategic recommendations based on data-driven insights.Preferred candidate profile Bachelors degree from a recognized university in Marketing, Communications, Business, or a related field.Minimum 2 years of experience in ATL, BTL, content marketing, PR, design, and events.Strong track record in college leadership roles (e.g., Student Council, Fest Head, Brand Representative).Prior experience in education, fintech, or BFSI sector is a plus.

About the company: A pro education NBFC registered with the Reserve Bank of India poised on serving the financing gaps in the Indian Education Sector, with its focus on students and scaling the education infrastructure through innovative financial solution delivery. Auxilo aims to serve aspiring students across segments, be it Graduate or Post Graduate courses in India or Overseas in countries like US, UK, Canada, New Zealand, Germany, Australia and any upcoming student attractive countries.Job Description: Key Responsibilities:1. Client Meetings: - Meet with prospective clients (In office) to discuss and understand their financial needs. - Effectively communicate the details and intricacies of our loan and product offerings.2. Documentation and System Entry: - Collect all necessary information and documentation from clients. - Ensure accurate and timely entry of client details into the system.3. Query Handling: - Address queries from both customers and the Credit team. - Oversee the entire process from file login to disbursement, ensuring a smooth and efficient workflow.4. Business Development: - Collaborate with Relationship Channels to create avenues for business inflow. - Participate in various campaigns and marketing activities to enhance brand visibility. - Support Relationship Channels as required.5. Achieving Business Targets: - Meet allocated business targets based on assigned parameters. - Utilize leads generated through the Contact Center, Consultants, marketing activities, and natural market/referrals. Preferred candidate profile - Bachelors Degree in Business Administration, Marketing or related field.- Proven experience in sales or a related field. - Excellent communication and interpersonal skills. - Ability to work independently and as part of a team. - Knowledge of financial products and services is a plus. Perks and benefits - Reimbursement of petrol and mobile expenses. - Quarterly incentives based on performance.