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ASO

Tagline Infotech

2 - 6 years

0 Lacs

surat gujarat

Posted:1 day ago| Platform: Shine logo

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Skills Required

competitor analysis marketing analytical skills written communication aso ab testing attention to detail passion for mobile apps

Work Mode

On-site

Job Type

Full Time

Job Description

As an ASO Specialist, your role will involve optimizing app titles, descriptions, screenshots, and other metadata to enhance visibility. You will be responsible for monitoring, tracking, and reporting on app performance, downloads, and keyword rankings. Additionally, you will assist in conducting A/B testing of app creatives such as icons, screenshots, and feature graphics. Your key responsibilities will include: - Analyzing competitors" apps to identify trends and opportunities. - Supporting the marketing team in devising ASO strategies for new app launches. - Assisting in the preparation of regular performance reports and suggesting improvements. - Demonstrating a basic understanding of ASO principles and mobile marketing. - Having familiarity with Google Play Console, Apple App Store Connect, and ASO tools (preferred). - Exhibiting strong analytical skills and attention to detail. - Possessing good written communication skills to craft compelling app descriptions. - Showing a passion for mobile apps, technology, and digital marketing. No additional details about the company were provided in the job description.,

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ASO