ASO

We are seeking a highly skilled Android App Marketing Specialist with strong expertise in Google Ads for Apps to drive scalable and profitable app installs. The ideal candidate will be responsible for end-to-end user acquisition strategy (Paid + Organic). campaign optimization, and performance growth with a strong analytical and creative mindset.

Key Responsibilities:

· Plan, launch, manage, and optimize Android app install campaigns on Google Ads (App Campaigns/UAC) and Meta Ads

· Develop and execute User Acquisition strategies combining paid marketing and organic growth

· Optimize campaigns for CPI, CTR, CVR, and overall ROI

· Design and manage effective campaign structures for scalability and performance

· Perform A/B testing on creatives, ad copies, audiences, bidding strategies, and formats

· Implement and refine audience targeting strategies to acquire high-quality users

· Analyze the full user acquisition funnel from impression to install and post-install events

· Track, analyze, and report performance using Firebase, GA4, and other analytics tools

· Collaborate with design and video teams to develop high-performing creative and video ad strategies

· Apply basic ASO (App Store Optimization) practices including Play Store listing optimization to support paid installs

· Scale app installs while maintaining profitable ROI and sustainable growth

· Identify insights, trends, and opportunities to improve campaign performance continuously

Key Requirements:

· Proven experience in Android App Marketing and Growth

· Strong hands-on expertise in Google Ads for Apps

· In-depth knowledge of CPI, CTR, CVR optimization and performance marketing metrics

· Experience in building and optimizing user acquisition funnels

· Strong understanding of campaign structure and audience targeting

· Hands-on experience with A/B testing frameworks

· Working knowledge of Firebase and GA4 for app performance tracking

· Experience with Play Store listing optimization (ASO basics is a plus)

· Ability to scale installs with profitable ROI

· Knowledge of creative strategy, especially video ads for mobile apps

· Analytical, data-driven, and result-oriented mindset

Preferred Candidate:

· 1–4 years of experience in Application marketing specialist.

· A growth-focused performance marketer who owns results

· Someone who blends data, creativity, and experimentation

· Only Surat Based candidates can Apply

Job Types: Full-time, Permanent

Pay: From ₹20,000.00 per month

Work Location: In person