ASM Haldwani

As a candidate for this role, your responsibilities will include: - Planning and driving initiatives to establish focused products in the market and maintain sustainable sales potential for these products, in addition to the regular range of products. - Designing and executing field marketing activities around the products to increase adoption and depth, including creating product awareness and communicating product strengths compared to competitors" products. - Providing input for scheme design to the trade sales team, and implementing and tracking the performance of schemes for trade partners. - Assisting the team and loyalty team in driving the loyalty program on the ground, encouraging participation from stakeholders such as dealers, contractors, and painters, and working on means to retain them while growing the number of participants. - Conducting regular market research and keeping track of key competition products, pricing, and activities. No additional details about the company were provided in the job description.,