Area Sales Manager

Position: Area Sales Manager
Location: Guwahati (Only local candidates will be considered)

Industry: Power Tools, Machine Tools & Hand Tools
CTC: 15.0 LPA+ benefits

Key Responsibilities:

• Sales Execution:
• Lead and manage the complete sales process: territory mapping, key account mapping, and sales call planning.
• Drive revenue through primary (distributors/dealers) and secondary (retail/end-user) channels.
• Focus on increasing both volume and value sales in the assigned territory.
• Account Management:
• Identify and grow key accounts.
• Ensure efficient coverage of the market and strong relationships with channel partners and end-users.
• Collections & DSO:
• Take full ownership of payment collections and ensure adherence to DSO (Days Sales Outstanding) targets.
• Promotions & Market Initiatives:
• Implement trade promotions, new product introductions, and market penetration strategies as per the company's marketing calendar.
• Product Pull Strategy:
• Develop and execute plans to increase product uptake at the end-user level, focusing on contractors, workshops, and other relevant users.
• Growth & Profitability:
• Aggressively pursue opportunities to expand market share and grow the territory in terms of both sales volume and profitability.
• Customer Base Expansion:
• Actively scout and onboard new customers, expanding the reach and footprint of the brand in the region.

Candidate Requirements:

• Graduate with 6+ years of exp in sales
• Mandatory industry experience in Power Tools, Machine Tools, or Hand Tools.
• Strong network and knowledge of local market dynamics.
• Proven ability to meet and exceed sales targets.

Job Type: Full-time

Pay: ₹1,400,000.00 - ₹1,600,000.00 per year

Work Location: In person