Area Sales Manager MARKETING

The Area Sales Manager (ASM) will be responsible for driving B2B institutional sales, directly collaborating with schools, colleges, and other educational institutions. The role focuses on promoting and implementing Catalyst Education’s courses, building strong institutional relationships, generating revenue, and supporting brand-building activities in assigned regions. The ASM will work closely with and report to the Marketing Department.

Key Responsibilities

1. B2B Institutional Collaboration

● Identify and approach potential institutions for collaboration.

● Conduct meetings, product demos, and presentations for Principals, HODs, and management.

● Understand institution needs and offer appropriate Catalyst Education courses and partnerships.

● Manage onboarding of new institutions from initial contact to agreement signing.

2. Course Promotion & Implementation

● Present Catalyst’s course modules, benefits, and implementation structure to institutions.

● Coordinate with internal teams to guarantee smooth installation and setup of courses.

● Support the institution during the initial rollout and ensure successful implementation.

● Collect feedback and address institution concerns on time.

3. Revenue Generation & Sales Targets

● Achieve monthly and quarterly revenue targets set by the company.

● Create and maintain a strong sales pipeline through consistent fieldwork and networking.

● Submit proposals, negotiate pricing, and close institutional deals.

● Maintain accurate records of leads, conversions, and revenue reports.

4. Brand Building & Market Expansion

● Ensure Catalyst’s brand visibility through field activities, collaborations, and networking.

● Identify new business opportunities and unexplored markets within the territory.

● Support the marketing team in executing promotional campaigns.

5. Relationship Management

● Build and maintain healthy long-term relationships with all partnered institutions.

● Act as the main point of contact for institutions for support, updates, and future requirements.

● Conduct regular follow-up meetings to ensure strong engagement and retention.

● Build trust and credibility to ensure repeat business from institutions.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹55,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time

Work Location: In person