Area Sales Manager - Food & Beverages (Institutional Sales)

3 - 5 years

3 Lacs

bidar

Posted:4 days ago| Platform: Naukri logo

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Skills Required

sales processed food sales distribution management sales strategies food & beverage sales sales strategy fmcg sales sales execution channel management

Work Mode

Work from Office

Job Type

Full Time

Job Description

  • We are seeking a dynamic and results-driven Area Sales Manager (ASM) with extensive experience in the Food and Beverage (F&B) industry to oversee regional sales operations, channel expansion, and revenue growth
  • The ideal candidate will have a deep understanding of F&B distribution channels, modern and general trade sales, and team leadership
  • The ASM will be responsible for driving business performance, establishing relationships with key distributors and retailers, implementing strategic sales plans, and ensuring consistent brand visibility across the assigned territory

Key Responsibilities

  • Proven track record of achieving sales targets in the Food & Beverage sector (FMCG preferred)
  • Strong knowledge of channel sales, distribution networks, and retail dynamics
  • Excellent negotiation, communication, and presentation skills
  • Analytical mindset with proficiency in MS Excel, CRM tools, and sales reporting software
  • Ability to work under pressure and manage multiple priorities effectively
  • Leadership qualities with a passion for mentoring and developing teams
  • Willingness to travel extensively across assigned territories

Educational Qualifications

  • Bachelors degree in Business Administration, Marketing, or Commerce (MBA preferred)
  • Certification or training in Sales Management or FMCG Distribution will be an added advantage

Key Performance Indicators (KPIs)

  • Achievement of monthly and quarterly sales targets
  • Growth in market share and numeric distribution
  • Distributor and retailer satisfaction score
  • Team productivity and target achievement rate
  • Reduction in overdue outstanding and stock discrepancies

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East India Hospitality Services

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