Area Sales Executive

2 - 5 years

1 - 3 Lacs

Posted:4 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Key Responsibilities

1. Sales & Revenue Growth

  • Achieve monthly, quarterly, and annual sales targets.
  • Monitor secondary and primary sales performance.
  • Identify new sales opportunities and expand coverage.

2. Market Expansion

  • Appoint and manage distributors in the hosiery and garment market.
  • Increase product placement in retail outlets, hosiery shops, garment stores, and modern trade.

3. Retailer & Distributor Management

  • Build strong relationships with retailers and distributors.
  • Resolve distributor issues related to billing, stock, logistics, or payments.
  • Conduct regular market visits to track order flow and stock availability.

4. Merchandising & Visibility

  • Ensure proper display of hosiery products (socks, leggings, innerwear, kids wear, etc.).
  • Implement brand visibility activities: POP materials, signage, and in-store branding.

5. Market Research & Competitor Tracking

  • Monitor competitor products, pricing, schemes, and market activities.
  • Share regular feedback with the sales manager.

6. Reporting

  • Maintain daily sales reports (DSR).
  • Track sales performance against targets.
  • Report market insights, sales trends, and performance metrics.

Required Skills & Qualifications

  • Experience:

    15 years

    in hosiery, garments sales.
  • Strong knowledge of local retail markets.
  • Good communication and negotiation skills.
  • Ability to manage distributors and retail channels.
  • Basic computer skills (Excel, DSR reporting).

Key Competencies

  • Field sales ability
  • Target-driven approach
  • Relationship-building
  • Market understanding
  • Problem-solving
  • Time management

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Lux Industries

Consumer Goods - Personal Care

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