Area Sales Executive

Responsibilities

• Sales & Revenue Generation:

Drive primary and secondary sales across your territory by setting targets, planning

monthly/weekly objectives, and executing initiatives in collaboration with TSIs and

distributors.

• Team Management:

Manage and mentor a team of 45 Territory Sales In-Charges (TSIs) and Sales Officers (SOs),

ensuring productivity, performance reviews, training, and adherence to market execution

plans.

• Distribution & Market Expansion:

Strategically expand distribution by appointing and developing distributors, ensuring ROI

visibility, optimizing beat coverage, and improving last-mile delivery.

• Trade Engagement & Visibility:

Engage directly with trade partners to build strong relationships, improve visibility of Eggoz

products, and implement trade promotions and schemes.

• Stakeholder Engagement:

Coordinate with internalstakeholders including demand planning, supply chain, and finance

to ensure alignment of market needs and backend support.

• Data & Input Utilization:

Analyse field data using SMIS and Field Assist Software to derive actionable insights. Utilize

analytics for business forecasting, performance monitoring, and ROI calculation.

Requirements

• 1-3 years of experience in Fresh/Dairy/FMCG category

• MBA in Business, Sales, Marketing, or a relevant field from a good institute

• Proficiency in MS Excel, SMIS, and Field Assist Software

• Strong planning, stakeholder management, and problem-solving skillsRole & responsibilities