Area Channel Manager - Uttar Pradesh

Job Description

As Area Channel Manager (ACM) , you will lead end-to-end channel development and revenue delivery across your designated rural territory in Uttar Pradesh. Acting as a profit center head, you'll build a robust rural distribution network through feeder markets, manage field teams (TCMs & DLEs), drive brand visibility, and ensure sustained last-mile penetration for our social impact products. Location Multiple districts across UP Primary Responsibilities: Channel Distribution Develop and build distribution network in rural areas across designated territory Meet revenue and profitability targets of the assigned territory through effective brand, distribution, and people management. Distributor appointment in feeder market (taluka level) through which rural consumers in surrounding villages would be serviced Team handling for Territory Channel Managers (TCMs) and Dharmalife leaders (DLE) Train, motivate and guide team to build a healthy team ensuring achievement organization goals and values Appointment and servicing of DLEs (commission agents) in these villages for sales of products and activities through team; ensuring activeness and long-term engagement from appointed DLEs Acquire and pass on in depth product/ category knowledge which can help in accurate sales forecasting and category growth. Driving marketing activities at village level to create social awareness and drive sales numbers Monitor the performance of team to ensure efficiency in business operations, meeting of individual and group Monthly and Quarter targets. Monitor competitor activity and identify new product opportunities and pricing trends in the assigned territory. Ensure timely reporting and documentation of field activities and performance metrics. Support implementation of new programs and initiatives at the State field level. Skills & Experience required: 1. Extensive industry and regional experience: 7-10 years of sales & marketing experience Experience from top organisations in FMCG, consumer goods or service sectors Preference will be given to experience across rural sales Post -graduate in management from a premier school. Not a mandatory requirement. Local knowledge and a strong local network 2. A natural innovator, with a strong track-record of leading a team to deliver results: High performing multi-tasker who is comfortable managing multiple projects Problem solving approach, responsive, learner who can roll up the sleeves and get the work done. Proven track record of successfully building, coaching, guiding and managing a team Strong analytical ability to solve problems in creative manner and make decisions A proactive go-getter who enjoys working within an entrepreneurial environment that is mission-driven 3. A dynamic collaborator and communicator, who can switch between coaching vs. negotiating”: Extensive experience coaching, mentoring and motivating teams A dynamic professional with excellent business sense and strong negotiation skills Strong interpersonal skills with the ability to exercise good judgment in a variety of situations Travel Requirement Should be able to travel daily as per the beat plan of the district/region within and outside district as required in order to meet, women entrepreneurs(DLE), Vendors, SHGs, Potential Customers, local administration, key stakeholders and other Dharma Life team members, as per business necessity