Arbitrage Traffic Buyer

0 - 5 years

0 - 1 Lacs

Posted:Just now| Platform: Naukri logo

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Work Mode

Hybrid

Job Type

Full Time

Job Description

Role & responsibilities

  • Plan, purchase, and manage

    paid traffic from various sources, including native, push, display, and social advertising platforms.
  • Monitor and analyze

    campaign performance using tracking tools such as

    Voluum

    ,

    RedTrack

    , or

    Bemob

    to ensure profitability.
  • Optimize campaigns

    for ROI by adjusting bids, creatives, targeting, and placements based on data insights.
  • Conduct A/B tests

    on ads and landing pages to improve conversion rates and performance outcomes.
  • Identify profitable traffic sources

    and new monetization opportunities through continuous research and testing.
  • Collaborate with the performance marketing team

    to align buying strategies with overall business

Preferred candidate profile

  • Bachelors degree in

    Marketing, Business, Digital Media, or a related field

    .
  • Minimum

    2 years of proven experience

    in

    media buying

    ,

    traffic arbitrage

    , or

    performance marketing

    .
  • Strong understanding of

    digital advertising ecosystems

    , including native, display, push, and social traffic sources.
  • Demonstrated success in

    managing high-volume campaigns

    and achieving

    profitable ROI

    .
  • Hands-on experience with

    tracking and analytics tools

    such as

    Voluum

    ,

    RedTrack

    , or

    Bemob

    .
  • Knowledge of

    affiliate marketing

    and

    monetization platforms

    (e.g., AdSense, CPA/CPL networks).
  • Excellent

    analytical, numerical, and decision-making skills

    , with the ability to interpret performance data.
  • Detail-oriented, self-motivated, and capable of working

    independently under minimal supervision

    .
  • Strong communication and

    team collaboration

    skills.
  • Passion for

    digital marketing trends

    ,

    ad technologies

    , and continuous performance improvement.

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