Application Marketing Associate in Gurgaon (Hybrid)

Key Responsibilities

• Drive app installs:
• Plan and execute paid user acquisition campaigns across Meta Ads, Google App Campaigns, Apple Search Ads, and other relevant platforms.
• Optimize app store optimization (ASO) to increase organic visibility and downloads.
• Collaborate with content team to leverage influencers, content creators, and affiliates to drive app installs.
• Boost app engagement:
• Implement push notification, in-app messaging, and WhatsApp/email journeys to engage users.
• Work with design/content teams to create high-converting creatives and campaigns.
• Track and improve day 1, day 7, and day 30 retention through personalized engagement strategies.
• Drive app revenue (E-commerce + consultations):
• Run retargeting and re-engagement campaigns to convert users into paying customers.
• Scale e-commerce revenue by driving product discovery, cart conversions, and repeat purchases.
• Grow consultation bookings by promoting Amrutam's free and paid Ayurvedic consultations via campaigns, in-app placements, and personalized communication.
• Collaborate with product and CRM teams to design offers, loyalty programs, and gamified experiences.
• Monitor key metrics like ARPU, ROAS, consultation conversion rates, and CAC:LTV ratio, and optimize for sustainable growth.
  

About Company: Amrutam is an Ayurveda, wellness, and lifestyle brand founded in 2006 by Mr Ashok Gupta. We strongly believe that taking care of one's body is an act of worship. We established ourselves for the sole purpose of healing through the oldest traditional methods of using natural herbs. Our Ayurvedic recipes are produced with love and extra care as we attempt to restore a healthy mind through a healthy body. We are a wellness brand that strongly believes and endorses the idea that health is beauty, which means if you are healthy, you are beautiful. Keeping health is beauty as our mantra, Amrutam's recipes have been developed by modifying the ancient wisdom in the Vedas & Ayurvedic principles to suit the needs of a modern lifestyle.