Application Architect-Adobe Experience Platforms & Analytics

2 - 7 years

25 - 30 Lacs

Posted:4 days ago| Platform: Naukri logo

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Job Description


  • As a AEP Architect at IBM, you'll play a vital strategic and technical leadership role in helping clients transform their digital customer experience through Adobe Experience Platform (AEP) and its ecosystem.
  • Primary responsibilities include:
  • Brings together business strategy, data architecture, and marketing technology
  • Helps clients achieve personalized, real-time customer experiences
    Positions IBM as a partner in digital transformation powered by Adobe

  • Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise
  • Lead the architecture, design, and implementation of AEP solutions leveraging AJO, CJA, and RTCDP.
  • Prepare technical solutions and architecture of AEP implementation and interaction with existing eco system.
  • Design integration with Adobe Marketing Cloud products (AEM, Campaign, Target, Analytics etc.) and industry leading CRM systems like Salesforce, Microsoft Dynamic CRM. Model XDM Schemas and identity graph management
  • Participate in reviews with the Architecture Review Board and help in developing POC. Design the segmentation and channel activation flows. Design data ingestion leveraging AEP Web SDK.
  • Design Journey Optimization flows and Customer Journey Analytics dashboards, Define data schemas, identity strategies, and data governance models for RTCDP. Design real-time orchestration flows and personalized journeys in AJO. Define deployment strategy and roll out check lists.

  • Preferred technical and professional experience
  • Excellent understanding of Adobe Experience Platform,2+ years of experience in AEP Web SDK,5+ years of Data Modelling experience
  • Strong Data Modelling skills Experience on Journey Optimization. Experience in importing data to AEP, Exporting segments to 3rd party application. Strong knowledge in industry leading cloud platforms like AWS, Azure etc. Strong knowledge of open-source message technologies like Kafka.
  • Bachelor’s degree in computer science, engineering, or prior experience in software development systems
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