App Store Optimization Executive

1 - 5 years

1 - 4 Lacs

Posted:2 weeks ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

• Conduct keyword research to improve app visibility and search rankings

• Optimize app metadata (title, subtitle, keywords, descriptions) for both Android and iOS platforms • A/B test app creatives including icons, screenshots, and videos to improve conversion rates

• Monitor app store performance using ASO tools like AppTweak, Sensor Tower, App Radar, etc

. • Analyze competitor listings and implement learnings into ASO strategy

• Collaborate with internal teams (design, product, and marketing) to ensure timely updates of app listings

• Track and report key metrics such as installs, retention, ratings, and reviews • Stay updated with the latest ASO trends, tools, and algorithm changes

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