Marketing Executive/Digital Marketing Executive

Job Location: Sitapura, Jaipur

Key Responsibilities

Coordination & Communication

• Facilitate intra- and inter-departmental coordination to ensure timely execution of digital deliverables.
• Maintain documentation of communications i.e. meetings, action items, and follow-ups with agency.
  

Performance Monitoring & Reporting

• Track deliverables across digital channels including website traffic, SEO, paid media, and social engagement.
• Prepare weekly, monthly, and campaign-specific performance reports with actionable insights.
• Identify trends, gaps, and opportunities for optimization.
  

Digital Media Oversight

• Review and evaluate digital media plans, creatives, and content calendars submitted by vendors.
• Ensure all artworks and creatives are finalized and approved from the Head of Department (HOD).
• Monitor ad spend, ROI, and vendor performance against agreed benchmarks.
  

Website Management & Technical Coordination

• Coordinate website updates, content uploads, and bug fixes with the development team or vendor.
• Oversee SEO audits, UX enhancements, and analytics implementation.
• Ensure website performance aligns with industry standards and internal KPIs.
  

Domain Contribution: Gems & Jewellery Expertise

• Actively contribute gemstone and jewellery-related insights during content evaluation and campaign planning.
• Ensure technical accuracy and relevance of all digital content related to certification, product features, and educational material.
• Collaborate with content creators to maintain authenticity and credibility in messaging.

Deliverables

• Weekly/monthly performance dashboards with KPIs and insights
• Post-campaign reports summarizing results and learnings
• Artwork approval logs from HOD
• Quarterly vendor evaluation and website audit reports
• Ongoing meeting minutes and action trackers

Required Skills & Experience

• 2-3 years of experience in digital marketing coordination, performance analysis, or website management
• Strong understanding of Google Analytics, Meta Ads Manager, SEO tools, and CMS platforms
• Familiarity with gems and jewellery industry and grading , certification services offered.
• Excellent communication, documentation, and stakeholder management skills
• Proficiency in Excel, PowerPoint, and reporting tools