Analytic Manager - Search Ads and Personalization

Manager Search Ads & Personalization

Location: Bangalore, India

Tredence is a global analytics services and solutions company. Our capabilities range from Data Visualization and Data Management to Advanced analytics, Big Data, and Machine Learning. Our uniqueness is in bringing the right mix of technology and business analytics to create sustainable white-box solutions that are transitioned to our clients at the end of the engagement. We do this cost-effectively using a global execution model leveraging our clients existing technology and data assets. We also come in with some strong IP and pre-built analytics solutions in data mining, BI, and Big Data.

Role Overview

You should have strong expertise in clickstream, Google Analytics, funnel analytics, and eCommerce analytics

Key Responsibilities:

• Utilize clickstream data to analyze user interactions, navigation behavior, and content engagement across digital platforms.
• Analyze Google Analytics and website performance data to identify opportunities for improving user engagement and conversion.
• Conduct funnel analytics to uncover drop-off points and drive actionable recommendations for higher conversion rates.
• Perform end-to-end website and eCommerce analytics to optimize customer journeys, boost sales, and enhance overall site performance.
• Evaluate search ad and campaign performance to improve ROI and digital marketing effectiveness
• Design and implement personalization strategies using behavioral insights to create tailored digital experiences
• Partner with marketing, design, and product teams to translate insights into measurable business outcomes. Collaborate with marketing, design, and development teams to translate analytics findings into actionable improvements.

Qualifications:

• Experience of 9+ years in the Analytics domain having experience in Digital / Web / eCommerce Analytics
• Proven experience with clickstream analytics tools and methodologies, Google Analytics (GA4), and funnel analysis techniques.
• Strong analytical foundation in SQL, Excel, and familiarity with data visualization and reporting tools
• Experience in e-commerce data analysis, digital marketing campaign evaluation and customer journey analysis
• Knowledge of search ads platforms and performance tracking.
• Ability to translate insights into strategic actions for personalization and optimization.
• Excellent analytical, problem-solving, and communication skills.

Preferred Skills:

• Experience with A/B testing and user experience analytics.
• Understanding of customer journey mapping and behavior analysis.