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A&M Effectiveness Consultant - Manager

A&M Effectiveness Consultant - Manager

Pepsico

3 - 8 years

18 - 22 Lacs

hyderabad

Posted:16 hours ago| Platform:

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Skills Required

project management side data analytics marketing data visualization management consulting time series analysis python data analysis sas mmm machine learning sales sql r predictive modeling statistical modeling logistic regression statistics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Working with inspiring and experienced colleagues, you'll find that the atmosphere in our city-centre office in Krakw is informal and engaging. With drive and ingenuity, our teams deliver vital services to PepsiCo employees around the world. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference.

Responsibilities

Lead delivery of the in-house media measurement projects (MMM) across 1-2 and support 3-4 countries in Europe
Manage actual media and sales data collection with internal and external Media agencies and Insights teams, validate data accuracy and make necessary data transformation
Partner with the technical team (product owner, data science and data engineering) to ensure they deliver a robust and accurate model.
Deliver modeling results to key Business stakeholders and make sure insights and learnings are well understood and embedded into the Media planning process
Facilitate and enable optimization of the BU media investment partnering with TCP, Marketing and Insights teams
Contribute to improving the in-house methodology, tools and solutions. Optimize the process and ways of working
Identify opportunity areas for future measurement optimization and pilot it in the blind spot countries and media platforms/touchpoints
Understand and manage the media measurement process including data flow and data collection between all key providers (media agency, finance, measurement and media teams) and standardized modelling outputs.
Closely collaborate with A&M Transformation team and feed in-house learnings and research results into the
Europe and Global Media Guidelines
Track ROI Engine incremental value generated within the scope and reflect in best practice to enable global roll out in other sectors beyond Europe

Qualifications

University degree
3+ years of experience in the research agency/ client side in Marketing, Insights, Data analytics
Media Effectiveness Measurement MMM experience will be a great advantage
Strong analytical acumen and quantitative skills with a demonstrated ability to translate information and data into actionable insights story and strategic recommendations
Excellent communication skills, both verbal and written
Leadership and influencing skills, ability to demonstrate confidence in communications with stakeholders at all levels and under high pressure
Solid organizational and project management skills with the ability to manage multiple projects at once delivering strong, detailed execution
Ability to work in a fast paced environment, matrix org, adapt to changes and effectively work and collaborate in cross-functional teams
Solid understanding of how data & analytics can be used to drive business impact in marketing comfort and good intuition around advanced analytics, with a good basic understanding of modelling techniques and advanced applied skills (e.g. Regression, A/B testing) - though no requirement to be able to build models or apply these skills.
High degree of functional proficiency with data visualisation, Power Point, and data analytics software
Ability to travel up to 10% of time to present to the senior stakeholders in internal Marketing and Media CoE teams

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A&M Effectiveness Consultant - Manager