Altudo - Director - Marketing - Demand Generation

Be part of a high-growth digital and customer experience consulting firm that has been recognized as one of the fastest-growing companies in America by Inc. 5000 and honored in the Deloitte Technology Fast 500 North America.
Altudo is seeking a Director of Marketing to drive our services pipeline growth, MQL acquisition, and revenue impact through multi-channel strategies, including ABM, digital marketing, SEO, paid media, and lead nurturing, for North America market.Reporting to the SVP of Sales & Marketing, this role focuses on optimizing conversion rates, aligning with sales, and maximizing ROI. The ideal candidate is a data-driven leader with expertise in marketing automation, lead scoring, and performance analytics.This role offers autonomy to scale demand generation efforts and accelerate business growth within Altudos vision

Key objectives:

- Drive high-quality Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) through targeted demand generation strategies for the North America market

- Improve MQL-to-SQL and SQL-to-Customer conversion by refining lead nurturing, scoring, and engagement tactics.

- Align demand generation efforts with sales to contribute directly to pipeline acceleration and revenue expansion

- Use data-driven insights, A/B testing, and attribution modeling to maximize the return on marketing investments (ROMI).

- Foster collaboration between marketing and sales teams to ensure seamless lead handoff and higher pipeline efficiency for our services in the North America market

What you will do:

- Lead multi-channel demand generation campaigns across paid media, SEO, ABM, and content marketing.

- Define, implement, and optimize the lead scoring framework to ensure high-quality MQLs are passed to sales

- Develop targeted campaigns to drive MQL generation across inbound (SEO, paid media, content) and outbound (ABM, email marketing, events) channels.

- Align with sales to drive high-quality leads and accelerate revenue growth.

- Design targeted programs to engage high-value accounts and improve conversion rates.

- Analyze campaign metrics, optimize ROI, and refine strategies.

- Leverage marketing automation (Pardot) and CRM (Zoho) for lead management.

- Own demand generation budgets and optimize resource allocation.

What does the candidate require for this role?

- 8+ years of experience in B2B demand generation, growth marketing, or digital marketing, with 5+ years in North America

- Proven track record of driving pipeline and revenue growth for B2B services or SaaS or technology-driven environment.

- Strong expertise in marketing automation (Pardot) and CRM (Zoho).

- Hands-on experience with Google Ads, LinkedIn Ads, SEO, SEM, paid social, and ABM platforms.

- Data-driven mindset with experience in A/B testing, analytics, and attribution modeling.

- Excellent leadership skills with experience managing a team and collaborating cross-functionally.

- Strong understanding of buyers journey, funnel optimization, and lead nurturing best practices.

Whats in it for you?

- Own and drive demand generation strategy, making a direct impact on pipeline growth and revenue.

- Lead a team of highly skilled marketers to drive pipeline and revenue growth.

- Opportunity to work in a fast-growing company with a clear path to executive leadership roles.

- Work with cutting-edge marketing technology, automation tools, and data analytics to optimize campaigns

- Partner with top-tier sales, product, and marketing teams to drive meaningful business outcomes.

- Lead and expand a high-performing demand generation team, driving long-term marketing success.

About Altudo

Altudo is an award-winning customer experience agency with a global presence across the US, Canada, and South America. Recognized as one of the fastest-growing companies in America by Inc. 5000 and honored in the Deloitte Technology Fast 500 North America, Altudo has cemented its position as a leader in the industry. Altudo is proud to be recognized among Indias top 50 Best Companies to Work For in 2022 and 2023 by the Great Place to Work Institute. It is also certified as a great workplace for women and millennials.Over the last two decades, we have established ourselves as a leader in the customer experience space, with over fifty Fortune500 companies among our clients. We specialize in creating solutions that improve customer experience and drive revenue. Our work has earned us numerous accolades and international recognition. Our success is rooted in our people and our work culture. We provide fast-track growth opportunities to our top performers and foster entrepreneurial avenues that contribute to their holistic development at Altudo. Additionally, we have strong alliances with Sitecore (Platinum), Microsoft, BigCommerce, and Adobe.At Altudo, we are committed to maintaining a workplace that upholds the principles of diversity, equity, and inclusion. We have a strict zero-tolerance policy toward any form of discrimination or harassment based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any other characteristic protected by law. All employees are expected to foster an environment of mutual respect, and any violation of this policy may result in disciplinary action, up to and including termination of employment.Learn more about us at https://www.altudo.co